Theodore Levitt

Free Press

Marketing Imagination: New, Expanded Edition [Lingua inglese]

Harvard Business Review Press

Marketing Myopia (Harvard Business Review Classics) (English Edition)

McGraw-Hill Education

Marketing for Business Growth                    

Marketing for Business Growth by Theodore Levitt (1974-08-01)

Harvard Business Review Press

HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)

McGraw-Hill Inc.,US

Marketing Mode: Pathways to Corporate Growth    

Routledge

An Analysis of Theodore Levitt's Marketing Myopia

Brand: Not Avail

The Third Sector: New Tactics for a Responsive Society

Brand: Harvard Business School Pr

Levitt on Marketing                              

McGraw-Hill Inc.,US

Innovation in Marketing: New Perspectives for Profit and Growth