Higher Education Marketing

Routledge

Marketing Higher Education: Understanding How to Build and Promote the University Brand

Independently published

Higher Education Marketing Strategies            

Open University Press

Marketing higher education: Theory and Practice  

Palgrave Macmillan

International Marketing of Higher Education      

Routledge

New Strategies in Higher Education Marketing (English Edition)

Council for Advancement &

Marketing Higher Education: A Practical Guide    

MACMILLAN

Competition in Higher Education Branding and Marketing: National and Global Perspectives

Palgrave Macmillan

Scholarly Publishing in the Humanities, 2000-2024: Marketing and Communications Challenges and Opportunities

Routledge

On the Marketisation and Marketing of Higher Education

Higher Education, Leadership, Management and Marketing (English Edition)